Amazon has restricted viewers from subscribing to BritBox on Prime Video shortly after ITV announced plans to remove the service from Prime Video in the second quarter of 2024.
Existing subscribers will retain access to BritBox until its complete removal from Prime Video. However, ITV plans to close BritBox’s apps on April 30, affecting smart TVs and streaming devices like Amazon Fire Sticks and Roku players.
ITV aims to steer viewers towards ITVX, offering BritBox content as part of its Premium package since its launch in late 2022. Most existing subscribers will be transitioned automatically to ITVX Premium, maintaining the same subscription fee of £5.99 a month or £59.99 a year. However, viewers won’t be able to transfer their viewing history or watchlist.
All remaining BritBox subscriptions will be canceled upon app closure. Subscribers who signed up through iTunes, Roku, Google, BT, or EE will receive refunds for any unused months left.
Additionally, ITV has removed its Catchup service from Prime Video, which allowed viewers to watch shows without adverts for £3.99 a month. ITVX Premium also eliminates adverts from catch-up shows and films, except for Samsung TVs made before 2016.
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