EE Extends Lead Partnership with Home Nations Football & Wembley Stadium ⚽🏟️
Great news for football fans! EE has renewed its exclusive lead partnership with the English, Scottish, Welsh, and Irish Football Associations for another four years. This means the EE logo will continue to feature on training kits for all Home Nations teams until 2028. 📅
And that’s not all—EE is also extending its title partnership with Wembley Stadium, ensuring it remains “Wembley Stadium connected by EE”. Since the partnership began in 2015, an estimated 15 million fans have benefited from EE’s high-speed connectivity at the stadium. 📶
What This Means for Football in the UK ⚽
- EE will continue to invest in all levels of football, with a focus on women’s football, para football, and esports. 🌟
- Wembley Stadium will remain one of the best-connected stadiums in the world, with continued investment in 4G & 5G technology. 📡
- EE will support grassroots football and disability football, including sponsoring The FA Disability Cup and the England Para Lions. 🏆
- Fans can enjoy exclusive EE customer perks, including ticket offers and matchday experiences. 🎟️
Driving Positive Change Through Football 🌍
EE has used its partnership with football to tackle racism, misogyny, homophobia, and accessibility challenges within the sport. With this renewed deal, the network aims to continue using football as a catalyst for social change. 🤝
Pete Jeavons, Marketing Communications Director at EE:
“Football is part of the fabric of our nation, and EE is proud to support all four Home Nations and Wembley. We’ll continue investing in football at all levels to engage communities across the country.”
Wembley Stadium: A Tech Leader in Sports & Music 🏟️
Wembley Stadium has seen a massive 80% increase in mobile data usage in 2024, proving just how essential EE’s connectivity is for fans. From livestreaming goals to capturing epic concert moments, EE ensures fans stay connected. 🎤⚽
Mark Lynch, Stadium Director at Wembley:
“EE’s continued investment means Wembley remains one of the best-connected stadiums in the world. Their commitment to 5G technology and accessibility enhancements, like sensory rooms for neurodivergent guests, helps improve the fan experience for all.”
A Bright Future for Home Nations Football 🌟
The renewed partnership arrives at an exciting time, with:
- England Women’s National Team competing in EURO 2025. 🏆
- England Men’s Team kicking off their 2026 World Cup qualifying campaign. ⚽
- Wales Women’s Team making history with their first-ever tournament appearance at UEFA Women’s EURO 2025. 🇽🇹
- Continued investment in Scottish and Northern Irish football at all levels. 📈
EE’s Commitment to Grassroots Football 🏡⚽
EE will also continue initiatives like EE Playmaker, England Football’s free online coaching course, helping more people get involved in the sport. 🏃♂️
Stephen Bogle, Irish FA:
“EE’s increased commitment to women’s football is a huge boost for Northern Ireland. We look forward to bringing their activation plans to life.”
With another four years of EE’s support, football in the UK is set to reach new heights! 🚀
In Simple Terms
EE is sticking with UK football for another four years! The brand will keep sponsoring England, Scotland, Wales, and Northern Ireland’s teams, as well as Wembley Stadium. Expect more investment in women’s, para, and grassroots football, plus exclusive fan perks and even better stadium connectivity. ⚽🏆
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