Disney+ to Crack Down on Password Sharing
As reported by Metro UK
Disney+ is set to follow Netflix’s lead and clamp down on password sharing starting in June, according to CEO Bob Iger’s announcement on Thursday. The move comes as the entertainment giant aims to bolster subscriber growth and profitability.
Netflix implemented similar measures last year, resulting in nearly 22 million new subscribers in the latter half of 2023. However, this crackdown spells bad news for individuals who rely on shared accounts from friends or family members to access Disney+’s extensive library, which includes beloved cartoons, the Star Wars franchise, and popular shows like The Simpsons and Grey’s Anatomy.
Launched in November 2019, Disney+ offers various subscription options. The Standard with Ads plan starts at £4.99 per month, providing 1080p Full HD video quality for up to two simultaneous streams. The Standard plan, priced at £7.99 per month or £79.90 annually, offers ad-free streaming with downloads included. For those seeking premium features like 4K HD and HDR video quality, support for Dolby Atmos, and streaming for up to four users simultaneously, the Premium package is available at £10.99 per month or £109.90 annually.
During an interview with CNBC, Mr. Iger addressed criticism from billionaire Elon Musk, who recently rebuked advertisers, including Disney, for pulling out of social media platform X over concerns about antisemitic content, telling them to ‘go f*** themselves.’ Mr. Iger brushed off Musk’s comments, stating, “I ignore it.”
Following the announcement, Disney shares saw a 0.7% increase in morning trading.
