App Store Guidelines Now Permit Game Emulators; EU Music Apps Granted Access to External Websites

Apple Updates App Store Guidelines

In response to recent developments, Apple has made significant revisions to its App Store guidelines. The updates address concerns raised by the EU Commission and mark notable changes in the company’s policies.

Facilitating Music Streaming Apps

One of the key changes introduced by Apple is aimed at music streaming apps operating within the European Union. These apps can now benefit from new “Music Streaming Services Entitlements” included in the updated App Review Guidelines. This alteration allows music streaming apps to incorporate links, such as “buy” buttons, which can redirect users to external websites. Additionally, developers can prompt users to provide their email addresses to receive links for purchasing digital music or services through the developer’s website. These adjustments directly tackle issues related to Apple’s anti-competitive measures in the App Store, particularly concerning competitors of Apple Music, known as “anti-steering” measures.

However, it’s important to note that these changes are applicable only to apps distributed within the EU region, as specified by Apple.

Embracing Game Emulators

In a significant departure from previous policies, Apple has decided to permit the inclusion of game emulators on the App Store. This marks a significant shift as emulator software was previously prohibited. Despite longstanding restrictions, developers have often attempted to distribute emulator apps to iOS users, sometimes bypassing Apple’s review process. With the latest revision, the App Store guidelines now explicitly mention game emulators under the section on mini apps and game streaming. Developers are cautioned, however, that they bear responsibility for ensuring compliance with the guidelines and applicable laws regarding any emulator software offered in their apps. This raises questions about the accessibility of game emulators to all developers or if restrictions apply based on ownership of the distributed games.

These updates reflect Apple’s efforts to address regulatory concerns and adapt its policies to evolving market dynamics. As the digital landscape continues to evolve, it remains to be seen how these changes will impact developers and users within the Apple ecosystem.