Confirming previous speculation, Apple has unveiled a new Yellow color choice for both the iPhone 14 and ‌iPhone 14‌ Plus, in addition to four fresh Silicone Case hues. Customers can pre-order the Yellow ‌iPhone 14‌ and ‌iPhone 14‌ Plus beginning Friday, March 10, and they will be obtainable starting on Tuesday, March 14. The iPhone 14 Pro and ‌iPhone 14 Pro‌ Max will not have any new color alternatives, as stated in Apple’s official press release.
The new Yellow shade joins the iPhone and ‌iPhone 14‌ Plus’s existing Midnight, Starlight, (PRODUCT)RED, Blue, and Purple color options. Apple last offered a Yellow color option for the ‌iPhone‌ in 2019 with the ‌iPhone‌ 11, which came just one year after the Yellow ‌iPhone‌ XR.
Typically, Apple reveals fresh ‌iPhone‌ color alternatives during spring to increase sales in the middle of the device’s product life cycle. In March of last year, Apple unveiled a new Green hue for the iPhone 13 and iPhone 13 mini, along with a new Alpine Green shade for the iPhone 13 Pro models. In April 2021, Apple launched the Purple option for the iPhone 12 and iPhone 12 mini.
Apple added that four new colors will also be available for the ‌iPhone 14‌ and ‌iPhone 14‌ Plus Silicone Cases, including Canary Yellow, Olive, Sky, and Iris.
