Awe Dropping Apple Event, what happened?
Apple September Event 2025, A Reader-Friendly Recap 🍏✨
Hi,
So I sat down to watch the Awe Dropping Apple Event on 09/08/2025. Straight away I wasn’t too happy that it wasn’t an old-school live event with an audience, because that real-time buzz just makes everything more exciting. But hey, Apple still had plenty to show us!
🎧 AirPods Pro 3
Tim Cook kicked things off with the AirPods Pro 3, before handing over to Kate.
What’s new?
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Improved noise cancellation and transparency mode
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Live translation – when your AirPods detect a different language, they’ll translate it in your ear and display it on your iPhone. (Sounds amazing, but we’ll see how smooth it really is in practice.)
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Smaller case, with five ear tip sizes for the perfect fit
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IP57 water and dust resistance
👉 See AirPods Pro 3 on Apple UK
⌚ Apple Watch Series 11
Next up was the Apple Watch Series 11, shipping with watchOS 26 and now supporting 5G.
Health & wellness upgrades
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Heart health: Monitors blood pressure and can detect hypertension trends.
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Sleep tracking: Detects possible sleep apnoea and gives you a Sleep Score each night.
Tech specs worth noting
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24-hour battery life, or up to 38 hours in Low Power Mode
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Fast charging built-in
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Dual heart sensors, wrist-temperature detection, and scratch-resistant Ion-X display
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Water-resistant up to 50m, with IP6X dust resistance
👉 See Apple Watch Series 11 on Apple UK
📱 iPhone 17
Apple’s bread-and-butter iPhone got a solid refresh.
Key highlights
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6.3-inch Super Retina XDR display with ProMotion up to 120 Hz
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Ceramic Shield 2 for 3x better scratch resistance
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A19 chip — faster and more efficient than ever
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48 MP Fusion main camera, plus an 18 MP front camera with Center Stage
Colors
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Lavender
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Sage
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Mist Blue
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White
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Black
💨 iPhone Air
This was a surprise — Apple introduced the thinnest iPhone ever, the brand-new iPhone Air.
Specs in a nutshell
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Just 5.6mm thin
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6.5-inch Super Retina XDR display
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Titanium body made with 80% recycled materials
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A19 Pro chip and new N1 chip for better wireless connectivity
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48 MP main camera with 2x telephoto and Center Stage front camera
Colors
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Sky Blue
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Light Gold
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Cloud White
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Space Black
🔥 iPhone 17 Pro & Pro Max
The Pro models are where Apple always shows off, and this year is no different.
Standout features
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A19 Pro chip with a new thermal cooling system
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All-48 MP Fusion rear cameras, with up to 8x telephoto zoom
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Center Stage front camera, perfect for selfies and Dual Capture video
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Ceramic Shield 2 front and back for durability
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Up to 37 hours of video playback, with 50% charge in just 20 minutes
Colors
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Cosmic Orange
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Deep Blue
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Silver
👉 See iPhone 17 Pro on Apple UK
⛰️ Apple Watch Ultra 3
Finally, the rugged Apple Watch Ultra 3.
What it brings
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Brightest, largest display yet, easy to read outdoors
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42 hours of normal use, or up to 72 hours in Low Power Mode
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Dual-precision GPS for sports and hiking
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Satellite communications for off-grid adventures and emergency SOS
👉 See Apple Watch Ultra 3 on Apple UK
That’s the full roundup! This year, Apple doubled down on health, durability, and design, while also surprising us with the sleek new iPhone Air. Lots to get excited about, and plenty to keep us busy testing once these devices hit shelves.