Author: Daniel (The Tech Blog UK)

Legal Action Over Steam Game Prices Given Go Ahead A major legal challenge against the Steam game store has been allowed to move forward in the UK, opening the door to a potential £656 million lawsuit. The case centres on allegations that Steam has used its dominant position in the PC gaming market to charge unfair prices to UK players. What the Lawsuit Is About The claim argues that Steam imposes restrictive conditions on game publishers, limiting how and where they can sell their titles. According to the case, publishers are prevented from offering their games earlier or at lower…

What If You’d Invested £100 in Apple Back in 1980? We have all had that thought at some point. What if you had bought shares in Apple back when it first launched? Instead of guessing or exaggerating, let’s break it down properly and see what £100 invested in Apple in 1980 could realistically be worth today. A Quick Bit of Background Apple went public in December 1980, just a few years after it was founded. At the time, Apple was best known for the Apple II. Home computers were still niche, and there was no iPhone, no iPad, no App…

Voice Assistants Are Changing Faster Than We Expected For years, we have been told that voice assistants are the future. You can ask them for the weather, set a timer, or play a playlist, and they usually get the job done. Useful, yes. Intelligent, not really. That is now starting to change. We are moving into a stage where artificial intelligence is no longer just a tool that responds to commands, but something closer to a conversation partner. Once that shift happens, there is no going back. The Problem With Today’s Voice Assistants Current smart speakers are good at following…

Apple Introduces a New AirTag With Improved Findability Apple has announced a new version of AirTag, bringing improved findability, a longer tracking range, and a louder built-in speaker. The updated AirTag builds on the original item tracker launched in 2021 and is designed to make it even easier for users to locate everyday items such as keys, bags, wallets, and luggage using the Find My app. Louder Sound and Greater Range The new AirTag features an updated internal design that makes its speaker around 50 percent louder than the previous generation. This allows users to hear their AirTag from much…

AI Is Reshaping the UK Job Market Faster Than Elsewhere Artificial intelligence is having a bigger impact on jobs in the UK than in other major economies, according to new research. While AI is boosting productivity for many businesses, studies suggest Britain is currently losing more jobs to automation than it is creating, putting additional pressure on an already fragile job market. UK Sees Net Job Losses Linked to AI Research from investment bank Morgan Stanley indicates that UK companies have reported net job losses linked to AI over the past 12 months. British firms reported an average fall of…

EE Launches Refurbished Smartphone Plans with Airtime EE has launched a new range of refurbished smartphone plans, giving customers a more affordable and sustainable way to upgrade their phone without compromising on quality. The new plans combine refurbished handsets with EE airtime, offering a lower-cost alternative to buying brand-new devices while supporting greener tech choices. What Is Included in EE’s Refurbished Phone Plans? The refurbished range includes popular smartphones from major manufacturers and is available directly through EE’s website. Prices start from £31 per month, with customers able to spread the cost of their handset over up to 36 months…

AI Is Transforming Customer Support at Virgin Media O2 Virgin Media O2 has revealed how artificial intelligence is quietly making customer service less painful. By reducing unnecessary call transfers, the company says it saved customers more than 400,000 hours on the phone in 2025 alone. The improvement comes as part of a wider push to remove long-standing frustrations and make it easier for customers to get help without being passed from team to team. Over One Million Fewer Call Transfers During 2025, :contentReference[oaicite:0]{index=0} reduced the number of calls transferred between agents by 1.3 million compared with the previous year. That…

ChatGPT Begins Testing Adverts for Some Users ChatGPT is starting to test adverts for certain users, marking a significant change in how the popular AI tool operates. The move has been confirmed by OpenAI, with the trial initially limited to users in the United States. Adverts will appear for people using the free version of ChatGPT, as well as a new lower-cost subscription tier. Who Will See the Adverts? The adverts will first be shown to some users on the free plan and a new subscription option called ChatGPT Go. ChatGPT Go is priced at $8 per month, or the…

UK Government Consults on Social Media Ban for Under 16s The UK government has launched a public consultation to explore whether social media should be restricted for children under the age of 16. Ministers say the move is part of wider efforts to protect young people’s wellbeing in an increasingly online world. The proposal also sits alongside plans to tighten rules around phone use in schools and strengthen existing online safety measures. Phone-Free Schools Could Become Standard As part of the same package, England’s education watchdog may be given new powers to review how schools manage mobile phone use. The…

Is a New Apple TV Coming in 2026? What We Know, the Rumours, and the Rebrand Confusion If you’ve been hearing whispers about a new Apple TV, you’re not alone. Lately, there’s been a mix of rumours, name confusion, and the odd “Apple must be releasing one soon” assumption. So let’s clear it all up in plain English, what’s real, what’s noise, and what’s simply Apple being Apple. What We Know (The Facts, Not the Guesswork) Right now, Apple has not officially announced a new Apple TV device for 2026. No Apple event announcements No press release No confirmed release…